I came across this article in the New York Times about the redesign of the famous NY restaurant Tavern on the Green's logo. As is the case many times, the client didn't know exactly what they wanted and the designer (Designer: Nicole M. Hagedorn) went through 17 versions before coming up with a final solution that the client accepted.
I like to show this type of example to my students, since I know that they often get frustrated with me (I usually do know what I am after -- stronger, more unique design solutions) for pushing them to continue to try different design solutions, when they have settled on one to fulfill an assignment. This process is typical in working with clients even though most of us don't enjoy it - it is part of the design process. If you only have one idea and you are married to it, what will you do when the client rejects it?
One of the 2013 Idea Award winning projects, Pivot, is moving into the production phase. With a boost from their Design Ignites Change award money, the product--discrete messaging about human trafficking hidden inside a sanitary pad--has moved beyond the prototype phase and is ready to go into production. They launched an Indiegogo campaign to raise funds in order to produce 20,000 units, which is the minimum order required by their vendor. Please consider supporting to help get this valuable information to potential human trafficking victims.
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Ace of Shades Blake Jensen and his business partner Chase Fischer started Blender's Eyewear just over a year ago. Last week they visited a new class I started teaching this quarter on design entrepreneurship at the Art Institute of California-San Diego. They wanted to explain the options, challenges and advantages of starting your own business right out of college. Here is part one - note: the video was an afterthought so if you can excuse the shaky camera work on my part, I think you will find it worth watching. For more information on where to buy the sun glasses or to see their inspiring work, visit their web site: Blenders Eyewear
Left to right: Chase Fischer, Francesca Zanuso (who helped set up the visit) and Blake Jensen
I couldn't resist getting into the picture, I think the shades look cool on me don't you?
Richard Koci Hernandez celebrates the art of iPhoneography—how to shoot, enhance, and share photos with an Apple iPhone. The course covers an actual iPhone photo shoot and includes details on how to select and edit photos using a variety of iOS apps and how to interact with the vibrant iPhone photo community by sharing photos using the popular Instagram app.
I shared this FREE book Believe Me Story Manifesto for Change-Makers and Innovators by Michael Margolis on how to build your brand's story with the students in my Corporate Communications class. I think it clearly explains through the voice of many very successful individuals including Barack Obama; how being a master storyteller can lead to immeasurable success for your brand and for you.
The author writes:" If you are trying to influence, persuade or convince others to believe your message, you need to read this book." Michael Margolis.
The best way I can describe what is meant by brand story is that is a "truth" that is created and later becomes true, because it is accepted and believed by the masses (or your target audience). In other words, when the public agrees with the brand story, it is considered true until someone or something disproves it.
Consider this quote by Seth Godin author: Tribes: We need You to Lead Us: " Great Stories agree with our world view. The best stories don't teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place."
I highlighted some of the material I thought explains the author's points but I am sure you will want to read the whole thing. You can visit his website for more resources at Get Storied.com
I was really blown away by what can be done with the new interactivity tools in InDesign. I thought this magazine project is a great example because it uses all the Belles And Wissells (misspelled deliberately because it is the name of the Seattle based creative agency that produces Born Magazine) in a way that facilitates communication, as opposed to having objects flying around the page just for the fad of it. If you want to read about the project you can download the PDF here. Below are a couple of screenshots but that really doesn't do the project justice because you miss out on all the interactivity so I suggest you click here on the link to go to the project and see for yourself.
I recently posted an article about Tim Ferriss and his eye-opening book the Four Hour Work Week. I am in the middle of reading the book so I will reserve reviewing it until I finish but I do recommend that you click on this link and view his blog regarding the four hour work week.
In the same vein, I also came across this video by John Maeda on the subject of simplicity, he did a talk at the TED conference and he wrote a free book that he discusses in the video. The book ws fone a couple of years ago but it tiesin with his theories presented in the video. In my opinion, it actually proves that we humans are obsessed with complexity rather than simplicity, but it is both entertaining and informative and I recommend watching below.